Heinz and Smoothie King Launch Ketchup Smoothie

You’ve nearly actually squirted ketchup onto a plate for dipping fries, however have you ever thought-about including it to a smoothie? Heinz says that’s precisely the place it belongs, and the enduring condiment model is teaming up with Smoothie King to launch the first-ever Tomato Ketchup Smoothie, a daring and tangy fruit mix that includes Heinz Merely Ketchup, out there for a restricted time beginning August 6.

It’s a stunning ingredient, however possibly not that far-fetched. Ketchup is, in any case, created from tomatoes, that are botanically categorized as a fruit, even when we are inclined to deal with them like greens within the kitchen. This launch leans all the best way into that logic, mixing açai sorbet, strawberries, raspberries, apple juice, and Heinz’s signature ketchup right into a sweet-tart drink with a definite tomato end. 

The smoothie will likely be out there at choose Smoothie King places in Atlanta, Chicago, Denver, Miami, and New York whereas provides final, and rings in at simply $5.70. A pre-launch tasting occasion on August 5 in New York Metropolis will supply early sips to invitees together with tomato-forward snacks, contemporary flowers, and customized totes.

Past the headline, the drop displays one thing deeper occurring in meals tradition. The previous yr has witnessed a transparent curiosity in savory refreshments and drinks that toe the road between taste profiles, with substances like miso, mushrooms, seaweed, and tomato discovering their manner into drinks. 

Tomatoes, specifically, are having a second — not solely as the bottom for sauces or in salads, but additionally as a flexible, umami-forward fruit that brings construction and acidity to a glass. With Smoothie King and Heinz’s new collaboration, what began with concepts like tomato water Martinis is now increasing into absolutely blended drinks with layered, sudden taste profiles. 

“The thought of a ketchup smoothie is provocative,” says Angie Madigan, vp of promoting at Kraft Heinz, in a press launch from the 2 manufacturers. “Our prime precedence was touchdown a delicious-tasting fruit smoothie with distinct but well-balanced ketchup notes.” Smoothie King’s vp of promoting, Lori Primavera, echoes that stability was key. After months of analysis and growth, they landed on what she calls a “savory-sweet mix that celebrates the tomato in all its glory.”

Each corporations are highlighting ingredient high quality as a central focus of the collaboration. Heinz Merely Ketchup is created from seven substances with no high-fructose corn syrup or synthetic preservatives.

Smoothie King’s Clear Blends initiative additionally bars greater than 70 components from its recipes, together with synthetic flavors, colours, and sweeteners. And timing-wise, the August rollout coincides with peak tomato harvest. Maybe the ketchup smoothie will pair effectively with a stroll via the farmers marketplace for a haul of colourful heirlooms.