Canada is an enormous, sprawling nation, maybe greatest recognized to People as “up north” or “the place the place maple syrup comes from.” Whereas each issues are true, one is perhaps shocked to be taught that our most beloved snacks and candies don’t contain maple syrup within the slightest (or moose, for that matter). Our favourite nostalgic junk meals—gummy candies, chips, and tooth-attacking toffee—aren’t so totally different from those People grew up with, apart from one factor: they’re higher.
Like many Canadians, I had no concept that the snacks of my childhood have been distinctive to Canada till I spent a 12 months residing within the U.S. The standard suspects—Snickers bars, M&M’s—abounded, and but I couldn’t assist however surprise: The place have been the Wine Gums? Why have been there no “All Dressed” Ruffles? After a visit again to my Canadian hometown, I returned with a bag of Lay’s ketchup-flavored potato chips for the SAVEUR take a look at kitchen crew, and by their reactions, you’d have thought I’d walked in toting a stay rooster. I watched as they puzzled over a pouch of Maynards Wine Gums, gnawing on one which learn “gin,” befuddled by the truth that its taste was fully unrelated.
With continuously increasing international markets, although, it’s turn into simpler than ever to seek out area of interest merchandise in any nation, no matter origin. However a couple of uniquely Canadian favorites have managed to remain put.
First made in the UK in 1909, Maynards Wine Gums are well-liked in lots of Commonwealth nations however have but to broaden elsewhere past Canada. They arrive in quite a lot of shapes and flavors, none of which actually have something to do with wine. The gummies bear phrases like gin, sherry, bordeaux, and champagne, and but they style nothing in any respect like every of these issues; their flavors are roughly generically fruity. Their texture—a lot firmer than American gummies—is corresponding to if you happen to took a Haribo gummy bear and let it go a bit stale, however that’s what we love about them.
From the makers of robust, chewy Wine Gums, Maynards Swedish Berries have what can solely be described as the right gummy texture: softer than the wine gums however with a bit extra chew than most gummies. Associated in coloration, texture, and taste to the extra well-known Swedish Fish, they’re only a bit extra literal in form (which actually makes you surprise why the Swedes began making gummy fish within the first place.) Their habit-forming, splendidly generic “berry” taste makes them exhausting to place down.
Regardless of People’ boundless love for placing ketchup on all the things, Lay’s solely markets and sells their tangy, tomatoey potato chips in Canada. Whereas the idea has unfold out into the U.S., it hasn’t caught on in the identical means it has in Canada, the place ketchup chips have turn into a nationwide custom in their very own proper. A part of the great thing about Lay’s ketchup chips is that they don’t actually style like ketchup, however they completely seize the vinegary umami of the condiment. They have been first conceived within the Nineteen Eighties, when Hostess rolled out a collection of grape-, orange-, and cherry-flavored potato chips that, to nobody’s shock, have been an astounding failure. The chip workforce went again to the drafting board and targeted all their efforts into the underappreciated tomato, and ketchup chips have been born. Ever since, they’ve remained integrally woven into our patriotic Canadian snack cloth.
All the time simply discernible by its signature tartan packaging, Waterproof coat’s Toffee is as exhausting as a brick and equally as more likely to spoil your enamel. I might like to see the stats on precisely how many individuals have pulled a filling—or an precise tooth—from their mouth with it. I keep in mind snacking on it as a child, having fun with the candy caramel taste till the inevitable panic-inducing second when the sweet seals itself to one among your molars and also you’re sure it can by no means be eliminated. Childhood trauma apart, this snack’s historical past is lengthy as it’s scrumptious: Canadians have been indulging in “Macks” since 1890, including Waterproof coat’s Toffee to our 100-year-old Canadian sweet membership.
To not be confused with the chemically flavored chalk disks People name Smarties (although we now have these too; they’re referred to as Rockets), Canadian Smarties are pleasant sugar-coated chocolate candies, not solely not like M&M’s. And but, they’re higher: The sweet shells are barely thicker, giving them a sweeter, crunchier high quality that makes M&M’s seem to be outdated information. Ever for the reason that Seventies, Smarties have been infiltrating our younger minds with a advertising and marketing marketing campaign posing the query, “While you eat your smarties, do you eat the pink ones final?” You’d higher consider this jingle cut up schoolyard friendships into factions: those who did, and the rebels who ate no matter coloration they needed, each time they needed. A couple of decade in the past, Smarties made the swap to utilizing all-natural coloring. Whereas some of us have been in an uproar over dropping the unique radioactive colours (they’re barely paler now), we’ve grown accustomed to the brand new ones.
The All Dressed chip is a Canadian mainstay. It brings the punch of barbecue chips, the tang of salt and vinegar, and the herby sour-cream-and-onion expertise multi functional magnificent snack. Lay’s Ruffles aren’t the one method to discover them (there’s additionally Outdated Dutch Ridgies), however for sure, the extra-crunchy crinkle-cut texture is a requirement. They’re so beloved in Canada that Lay’s made them out there in America for a couple of months in 2015, however they’ve since left the market. Alas, most of America has no thought what they’re lacking. Fortunately, a couple of third-party importers now make these chips out there on-line.
Nestlé didn’t stray too removed from their consolation zone within the naming of this one. Espresso Crisp is, unsurprisingly, a coffee-flavored wafer crisp lined in milk chocolate. It’s not aggressively coffee-flavored, and it’s tempered by the chocolate, kind of like a crunchy tiramisu. Whereas the concept started in the UK, the espresso model has existed solely in Canada for the reason that late Nineteen Thirties (although there was a short interval between 2006 and 2009 when Nestlé tried promoting them within the U.S. to appease Canadian expats). Whereas I take pleasure in them as an grownup, I distinctly keep in mind instantly discarding all of those bars from my Halloween haul as a toddler as a result of no child needed the espresso sweet.
Whereas Cadbury is a British firm, Caramilk is a particularly Canadian creation, produced solely in a single manufacturing unit in Toronto (however you’ll find comparable creations overseas below the names of “Caramello” or “Cadbury Dairy Milk Caramel”). It consists of a bar of milk chocolate scored into particular person cube-shaped bubbles of liquid caramel. It’s a easy sufficient idea, however Cadbury constructed up a basic advertising and marketing marketing campaign across the caramel “secret”—how does it get inside? A few of the authentic commercials featured aliens, devils, and monks, every defending the key in any respect prices. The marketing campaign is so synonymous with the model that they even rebooted the caramel secret marketing campaign half a century later in 2010.
In america, you’ll discover an infinite array of cheese puffs, cheese balls, and Cheetos, however with no passport, you’ll by no means discover the delightfully crunchy Hawkins Cheezies. Much like Cheetos but in some way much more vibrantly orange, Cheezies are a puffed-corn snack made with aged cheddar, giving them a surprisingly sharp tang along with their cheesiness. In contrast to many different well-liked Canadian snacks which were purchased and resold below greater model names like Nestlé or Cadbury, Hawkins Cheezies are nonetheless manufactured by the identical household enterprise, utilizing the unique machine made by their inventor in 1949.
One other Cadbury-owned creation, Crispy Crunch was initially invented by Canadian Harold Oswin in 1912. The sweet bar is actually the American Butterfinger’s Canadian cousin: an impossibly flaky, layered peanut butter-based filling enveloped in easy milk chocolate. They’re extremely candy, so the fun-size bar might be all you want.
The key ingredient in Nestlé’s Aero bar is—huge shock—air. Admittedly, this one is on the market in fairly a couple of different nations, although it nonetheless by no means took off in America. The milk chocolate bar is stuffed with tiny air bubbles, creating an uncommon however satisfying texture. It nearly looks like it’s going to be crunchy, however as a substitute it merely melts away in your mouth. To cite some American pals: “It’s chocolate in your mouth, after which it’s simply gone!” The slogan for Aero in Australia in the course of the Nineteen Eighties communicated an identical sentiment: “It’s the bubbles of nothing that make it actually one thing.”
