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Saturday, May 18, 2024

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Bringing a Acquainted Face (& Tastemaker!) Again to Food52


Jojo is again in the home!

Again in 2014, after we’d launched our Store and it took off, Merrill and I spotted we wanted to deliver on an skilled group. Trade buddies saved telling us to rent Jojo Feld. So we did. It didn’t take lengthy to see her strengths. She had an eye fixed for excellent merchandise that nobody else was promoting. Companions liked her. And he or she was a group builder.

Jojo, heart left, bringing the group collectively throughout Halloween by means of pizza and craft paper.

Picture by Food52

Jojo, heart, at our Vacation Cookie Truck.

Picture by Food52

It additionally didn’t take lengthy to see that she wasn’t going to be a group member who did no matter we mentioned. We had been going to have spirited debates about what ought to and shouldn’t go into our Store. She was our sort of individuals. Plus she preferred beer—kinship!

Jojo has all the time had an eye fixed for merchandise that nobody else sells. (These mats look acquainted now, do not they?)

Picture by Food52

Jojo stayed with us for 7 years, because the Store grew to grow to be the core of our enterprise. Jojo introduced Seedlip to the US market, sourced classic gems just like the Poterie Renault assortment, discovered exclusives like our gold-dipped pinch bowls, dreamed up Mugs52, and initiated collaborations like Food52 x Hawkins New York dinnerware.

She additionally deliberate group outings (to Manitoga, Russel Wright’s residence and studio), occasions with magicians, and Halloween events with a dressing up parade for group members’ youngsters and their canine.

Jojo is a key a part of what made Food52 particular. After she left, in 2021, she hung out in Martha-land and the world of tremendous eating with Daniel Humm’s Make It Good group, then she headed up progress on the premier residence items commerce present, Shoppe Object.

However—lastly!—we bought Jojo again, this time as our GM, heading up all components of Food52’s enterprise. Not simply our Store however our content material and every little thing else we do. Prepare for a curated cascade of must-have merchandise on your kitchen and residential, wacky group occasions, incredible recipes, and good residence content material. She’s coming again with an entire new view on how we are able to do higher.

I sit up for having stare-down discussions along with her over the deserves of mustard vs. moss inexperienced desk linens. Welcome again Jojo!


Earlier than beginning Food52 with Merrill, I used to be a meals author and editor on the New York Occasions. I’ve written a number of books, together with “Cooking for Mr. Latte” and “The Important New York Occasions Cookbook.” I performed myself in “Julie & Julia” — hope you did not blink, or you’ll have missed the scene! I dwell in Brooklyn with my husband, Tad, and twins, Walker and Addison.

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