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SIN Brooklyn Studio Tour — Virginia Sin Interview

We’re celebrating outstanding ladies within the worlds of meals and design all through Ladies Are Wonderful Month (aka Ladies’s Historical past Month, Food52-style). Is there a lady we needs to be profiling? Tell us.

Virginia Sin, the founder and inventive director of Brooklyn-based ceramics and residential items model, SIN, has lengthy been a part of the Food52 neighborhood. We’ve been fortunate to hold her lovely, considerate work in our Store for over a decade, and anxiously await her new designs every season.

Just lately, we visited Virginia at her new, expanded Brooklyn studio to study extra about her profession, SIN’s evolution, and her love for Martha Stewart.

Is creating one thing you get pleasure from or is it one thing it’s good to do?

Virginia Sin: I really feel like they don’t must be mutually unique. When pivoting between enterprise selections and inventive selections, I believe there’s positively a steadiness and an artwork type to juggling all of it.

When did you understand that is what you needed to do?

I believe that entrepreneurship has been part of me since I used to be a small youngster. Earlier than Sin, I labored in promoting for 12 years. However, on my first day on the job, I used to be sitting in a cubicle all day and it crushed my soul. Then later—after years of constructing manufacturers—I noticed I needed to construct a model of my very own. I simply knew that that is what I wanted to do.

What a part of your work are you most pleased with?

With the ability to develop an excellent ownable, visible language—being a product that somebody appears at and acknowledges as a SIN design has all the time been one thing that I labored actually arduous in the direction of.

How does being a lady affect your work?

I’ve all the time been actually passionate and dedicated to creating positive thatI is usually a actually sturdy chief and that I’m capable of lead by instance. And it’s tremendous necessary to me to empower my group and make them really feel like they’re not solely valued, however simply so extremely expert and gifted—and that they will do no matter it’s that they need to obtain.

Who’s essentially the most inspiring lady in your business?

I all the time take into consideration Martha Stewart. She’s reinvented herself, remains to be so related and simply so resilient. So, yeah, I believe she’s one.

Have every other questions for Virginia? Tell us within the feedback beneath!

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